At the end of World War ll American Automobile manufacturers were building and selling only prewar cars and trucks. The first postwar Chevrolet came off the assembly line on October 3, 1945. However, it was just a carryover from the prewar 1942 Chevrolet’s. The 1946 Chevrolet like the one on the left was very conservative in styling and engineering. However, the 1946 Chevrolet Stylemaster, Fleetmaster and Fleetline series earned a reputation as “The Value Leader In The Low Priced Field”. It was equipped with a 216.5 cubic inch 6 cylinder engine that developed 90 horsepower and provided excellent service since 1937.
The 1948 Chevy Fleetmaster Convertible shown here was Chevrolet’s first pace car at the Indianapolis 500 Memorial Day race. Once again in 1948 Chevy only served up warmed over version of its 1942 models and only minor changes in the grille were made on the 1948 Chevrolet. But by 1948 Chevy was still America’s best selling automobile.
When the 1949 Chevrolet hit the showrooms of Chevy dealers they were called “The Most Beautiful Buy of All” and “First for Quality at Lowest Cost”. Customers purchased more 1949 Chevrolets than any other make of car.
The 50 Chevy was “First” by every measure of beauty, comfort, performance and economy. Chevrolet was the “Finest” in automatic drive with their new Powerglide Automatic Transmission or standard drive silent synchro mesh Transmission combined with a new 105 horsepower engine. By every measure of economy Chevrolet was the “Lowest Cost” leader.
1950 Chevrolet Styline Deluxe Bel Air 2 Door Hardtop
Clearly looking for an stylish image for all it’s new post World War ll models, Chevrolet adopt a sound product in the 1949 Chevy and refined it’s appearance. The most eye-catching changes was a lower hood in relation to the now much higher front fenders on the 1949 thru 1952 Chevy’s. 1950 Chevy lines were clean, simple and flowing with a large curved windshield.
Shown below is a 1949 Chevrolet Deluxe and 1950 Chevy Deluxe. In a redesign, Chevy eliminated a part of the grille in 1949. As you can see from the pictures below, they removed a row of slim vertical chrome bars in the lower part. In 1950, both remaining vertical pieces, with three chevrons and the parking lights, were enlarged. The front bumper and bumper guards were restyled, taillight lenses and housings were reshaped. The T-shaped twist type trunk handle was replaced with a key operated fixed handle.
Chevrolet didn’t make a very radical switch on the interiors for the 1950 Chevy automobiles. I believe the new 1950 Chevrolet two-tone interiors were both charming and practical. The ’49 models were available with a drab tan and brown interior. Likewise, Chevrolet chose equally drab shades of light and dark gray cloth.
Five-Foot Seats and Center Point Seating was claimed in Chevrolet interiors advertising for 1950. Chevrolet “Center Point Seating” was new for 1949 and 1950. It was called “Center Point Seating” because the rear seats were re-positioned forward making for a more smoother ride and were over 5 feet in length. 1950 1951 Features
Typical 1950 Chevrolet Interiors
Finally, Chevrolet and General Motors use the same models and or body styles that were available in 1949 and reused them in 1950, increasing production and sales. Consequently, it was a banner year because of very little foreign competition. Actually, it was due to World War II and the booming economy. Most noteworthy, every General Motors manufacturer had a new postwar car in their showrooms. Popular newspaper and magazine advertising written by the Chevrolet Motor Division stated… What a adventure awaits you and your family when you inspect the 14 magnificent Chevrolet models for 1950. For the consumer the 50 Chevrolet body styles were – First and Finest At Lowest Cost!
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